How to Get Google Guaranteed

In today’s competitive digital landscape, building trust and credibility with potential customers is more important than ever. One powerful way to establish your business’s reputation online is by getting Google Guaranteed. This program, offered by Google, showcases your business as a trusted and verified service provider, giving you a significant advantage over competitors. In this article, we’ll dive into how to get Google Guaranteed and explore the numerous benefits it can bring to your business.

Understanding Google Guaranteed and Its Benefits

Google Guaranteed is a certification program that verifies the legitimacy and reliability of local service providers. When a business becomes Google Guaranteed, it receives a green checkmark badge next to its listing in Google search results. This badge serves as a visual indicator that Google has vetted and endorsed the business, instilling confidence in potential customers.

Increased Visibility

Google Guaranteed businesses enjoy prime visibility by appearing at the top of search results, above traditional organic listings.

Prominent placement in search results catches potential customers’ attention
Increased likelihood of attracting clicks and website visits
Higher chances of being discovered by users searching for relevant services
how to get Google guaranteed showing a competitive advantage

Enhanced Credibility

The Google Guaranteed badge is a powerful trust signal, assuring customers that the business has been thoroughly vetted and meets Google’s high standards.

Builds trust and confidence in potential customers
Demonstrates the business’s commitment to quality and reliability
Provides a sense of security for customers when choosing a service provider
Google Guarantee showing grade A chicken eggs.

Competitive Advantage

Businesses with the Google Guaranteed badge differentiate themselves from competitors, attracting more clicks and inquiries.
Stands out from non-guaranteed businesses in search results
Increases the likelihood of being chosen over competitors
Establishes the business as a trustworthy and reliable choice in the market
Google guaranteed like a game show with a competitive advantage.

Higher Conversion Rates

Customers are more likely to choose a Google Guaranteed business over a non-guaranteed one, leading to higher conversion rates and more sales.

Increased trust and credibility lead to more customers taking action
Higher likelihood of customers booking services or making purchases
Improved return on investment for the business’s marketing efforts
Google guarantee showing before upset and after happy faces.

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Steps to Getting Google Guaranteed

To become Google Guaranteed, your business must undergo a rigorous verification process. Here’s a step-by-step guide on how to get Google Guaranteed:

  1. Eligibility Check: Ensure that your business meets the eligibility criteria for Google Guaranteed. You must be a local service provider operating in a supported category and location.
  2. Sign Up for Google Local Services Ads: Visit the Google Local Services Ads website and sign up for an account. Provide accurate information about your business, including your service area, working hours, and contact details.
  3. Background Check: Google will conduct a thorough background check on your business and its employees. This includes verifying licenses and insurance and conducting criminal record checks. Ensure that all your documentation is up to date and readily available.
  4. Submit Business Information: Provide Google with detailed information about your business, such as your service offerings, pricing, and any specialized skills or certifications your team possesses.
  5. Collect Customer Reviews: Encourage satisfied customers to leave reviews on your Google My Business profile. Positive reviews strengthen your reputation and increase your chances of getting Google Guaranteed.
  6. Pass the Google Guaranteed Assessment: Google will assess your business based on various factors, including customer ratings, responsiveness, and overall performance. Maintain a high level of service quality to increase your likelihood of passing the assessment.
  7. Obtain the Google Guaranteed Badge: Once you successfully pass the assessment, Google will award your business with the Google Guaranteed badge. This badge will appear next to your listing in Google search results, signifying your business’s trustworthiness.

Why LeadMaker Media is the Best Partner for Google Guaranteed

While getting Google Guaranteed may seem daunting, partnering with a knowledgeable and experienced agency like LeadMaker Media can streamline the journey and ensure success. LeadMaker Media is a leading digital marketing agency specializing in helping businesses navigate the complexities of Google Guaranteed and optimize their online presence.

LeadMaker Media is the Best Choice for Google Guaranteed needs:

  • Expertise and Experience: LeadMaker Media has a team of certified professionals with in-depth knowledge of Google Guaranteed requirements and best practices. They stay up to date with the latest changes and can seamlessly guide you through the process.
  • Comprehensive Approach: LeadMaker Media takes a holistic approach to Google Guaranteed, ensuring that your business meets all the criteria and optimizes your listing for maximum visibility and performance.
  • Personalized Strategies: Every business is unique, and LeadMaker Media understands that. They develop customized strategies tailored to your specific goals, target audience, and market conditions, ensuring the best possible results.
  • Proven Track Record: LeadMaker Media has helped numerous businesses obtain Google Guaranteed status and grow significantly. Their track record speaks for itself, and they have the testimonials and case studies to back it up.
  • Ongoing Support: Getting Google Guaranteed is just the beginning. LeadMaker Media provides ongoing support to help you maintain your status, monitor your performance, and continuously optimize your listing for better results.


Getting Google Guaranteed is a game-changer for local service providers looking to boost their credibility, attract more customers, and grow their business. By following the steps outlined in this article and partnering with a trusted agency like LeadMaker Media, you can confidently navigate the process and achieve the coveted Google Guaranteed badge. Don’t miss out on the opportunity to differentiate your business and establish yourself as a trusted leader in your industry. Start your journey towards Google Guaranteed today and unlock the potential for unprecedented growth and success.

How to Get Google Guaranteed FAQs

What types of businesses are eligible for Google Guaranteed? Google Guaranteed is available for many local service providers, including plumbers, electricians, HVAC technicians, house cleaners, and more. To check if your business category is eligible, visit the Google Local Services Ads website and select your location and service type.

How long does the Google Guaranteed verification process take?

The duration of the Google Guaranteed verification process varies depending on factors such as the completeness of your application, the speed of background checks, and Google’s assessment timeline. The process can take anywhere from a few weeks to a couple of months.

What happens if a customer is not satisfied with a Google Guaranteed service?

Google offers a customer satisfaction guarantee for services booked through Google Guaranteed. If a customer is unsatisfied with the quality of work, they can submit a claim to Google within 30 days of the service completion. Google will investigate the claim and, if valid, reimburse the customer up to the amount paid for the service, capped at a certain limit.

Can I lose my Google Guaranteed badge?

Yes, Google continuously monitors the performance and customer satisfaction of Google Guaranteed businesses. You may lose your Google Guaranteed badge if your business fails to maintain the required standards, receives multiple customer complaints, or violates Google’s terms of service. It’s crucial to provide high-quality services and address any customer concerns promptly consistently.

How much does it cost to get Google Guaranteed?

There is no upfront cost to get Google Guaranteed. However, once you become Google Guaranteed, you must participate in Google Local Services Ads, which operates on a pay-per-lead model. You will be charged a fee for each valid lead generated through your Google Guaranteed listing. The exact cost per lead varies depending on your business category and location.

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