Pay Per Call Lead Generation: Options for Contractors and Home Services

Are you a contractor or home service provider looking for a reliable, cost-effective way to generate a steady stream of high-quality leads? Pay-per-call lead generation could be the perfect solution to help you grow your business.

Pay per call lead generation sales person taking a call from customer

In the following article, we’ll explain everything you need to know about pay per call lead generation, including:

  • What is pay per call?
  • How pay per call works for contractors
  • Benefits of pay per call lead generation over other methods
  • Best practices for converting pay per call leads
  • Top pay per call providers and networks
  • Determining your budget and pricing
  • Measuring success and optimizing campaigns

Read on to learn how to leverage the power of pay per call advertising to connect with qualified prospects actively seeking your contracting or home services.

What is Pay Per Call Lead Generation?

Pay per call is a performance-based lead generation model where contractors and home service businesses receive live phone calls from potential customers and only pay for each qualified call received.

Prospects are typically directed to call from online sources like search engine ads, social media promotions, or website listings. Calls are screened for quality by the pay per call provider and then routed in real-time to the contractor.

Contractors specify their budget, target audience criteria, and services provided to ensure they only receive calls from qualified leads likely to convert. They are then charged a set price for each valid call based on their pre-determined cost per lead.

How Pay Per Call Works for Contractors

Here’s an overview of how a pay per call campaign functions for contractors and home service providers:

  1. The contractor partners with a pay per call provider and funds their account.
  2. The provider creates targeted ads and listings for the contractor’s services across online channels.
  3. Interested prospects see the ads and call a unique tracking number.
  4. Calls are filtered and qualified by the pay per call network based on the contractor’s criteria.
  5. Verified leads are transferred directly to the contractor in real-time.
  6. The contractor is charged their set price only for calls meeting their lead specifications.
  7. The contractor handles the sales process and books the job to generate revenue.

Throughout the process, contractors receive detailed reporting on call volume, lead quality, and other key metrics to measure results and adjust their campaigns as needed.

LeadMaker Media advertisement for contractor lead generation service.

Benefits of Pay Per Call Lead Generation Over Other Methods

Compared to other popular lead generation strategies like pay per click ads or lead forms, pay per call offers several unique advantages for contractors, including:

Higher Lead Quality

Speaking with prospects live on the phone allows contractors to quickly assess if they are qualified and a good fit for their services. This saves significant time and effort wasted on bad leads.

Faster Speed to Lead

With pay per call, contractors are connected with new leads immediately, while they are in the buying mindset. Rapid response is critical for converting leads in the contracting space.

Improved Booking Rates

The immediate live contact enabled by pay per call helps contractors build trust and makes it easier to close the deal on the spot before the prospect contacts competitors.

More Cost Effective

Contractors only pay for calls that meet their strict quality criteria. This eliminates wasted ad spend on poor-quality leads that are unlikely to convert.

Detailed Campaign Tracking

Pay per call providers give contractors access to robust reporting on all aspects of their campaigns and lead quality. This allows for data-based optimization to improve ROI continually.

Best Practices for Converting Pay Per Call Leads

To maximize your results from pay per call lead generation, contractors should follow these proven best practices:

  • Have a dedicated sales rep answer all calls live
  • Respond to new lead calls immediately
  • Ask qualifying questions to determine the fit
  • Offer free estimates or consultations
  • Provide pricing and booking options on the first call
  • Follow up by email or text to provide more info
  • Nurture leads who don’t book immediately

By implementing these tips, contractors can significantly boost their conversion rates and revenue from pay per call campaigns.

Top Pay Per Call Providers for Contractors

Worker on roof with flying cash, from pay per call lead generation

There are many pay per call networks and platforms contractors can partner with for lead generation. Some of the top options include:

  • LeadMaker Media
  • Callrail
  • Dial Boost
  • Felix Calls
  • Interactivecalls
  • Ringba
  • Service Direct
  • Soleo

When evaluating potential providers, look for those with proven experience in the home services industry, transparent reporting, and the ability to customize campaigns to match your needs.

Budgeting and Pricing for Pay Per Call

Contractors have full control over their pay per call ad spend and cost per lead. Most providers allow you to set a monthly budget cap and a maximum cost per call you are willing to pay.

Average costs per call for home services businesses typically range from $10 to $100 depending on the specific industry and type of work.

To determine your ideal lead price, consider your close rate, average job size, and target marketing ROI. You can then continually adjust your cost per call to find the optimal balance of lead volume and profitability.

Measuring Success and Optimizing Campaigns

As with any marketing strategy, tracking key metrics is essential for pay-per-call lead generation success. Core KPIs for contractors to monitor include:

  • Number of calls received
  • Lead-to-appointment booking rate
  • Appointment-to-job close rate
  • Average revenue per booked job
  • Total revenue generated versus ad spend

By analyzing this data, contractors can make informed tweaks to their pay-per-call criteria, ad targeting, and sales processes to continually improve results.

Grow Your Business with Pay Per Call

For contractors and home service providers, pay per call lead generation offers a powerful, measurable way to connect with new customers and increase revenue. By following the guidelines laid out in this guide and constantly working to boost conversion rates, you can make pay per call an integral part of your growth marketing strategy. The phone is already ringing – will you be the one to answer and close the deal?

If you want to grow your business through lead generation, then LeadMaker Media can help.

We are connected to a network that can generate digital online leads that call you directly at your business!

Our leads are verified and exclusive to you. They are pay-per-lead with no contracts. Cancel at any time.

These are leads in your target market and your requested service areas.

Contact LeadMaker Media Today

Looking for exclusive and verified phone leads? Our leads are custom tailored to your needs. Real customers in real time.

Please let us know what’s on your mind. Have a question for us? Ask away.
Scroll to Top