How to Handle Pay Per Call Plumbing Leads: A Step-by-Step Guide

As a plumbing business owner, you know a consistent flow of high-quality leads is essential for growth and profitability. Pay per call lead generation can be a great way to connect with homeowners in need of immediate plumbing services. But once you start receiving those valuable pay per call plumbing leads, do you know how to handle them effectively to maximize your booking and conversion rates?

Sales training class on pay per call plumbing leads generation strategies.

In this step-by-step guide, we’ll share proven strategies for handling pay per call plumbing leads, from initial contact to sending the invoice. You’ll learn best practices for:

  • Training your team to handle inbound lead calls
  • Qualifying leads to match your ideal customer profile
  • Asking the right lead intake questions
  • Providing pricing and booking the job
  • Following up to close more sales
  • Managing your lead pipeline
  • Tracking key performance metrics

Read on to learn how to handle every pay-per-call plumbing lead like a pro and watch your revenue skyrocket!

Step 1: Train Your Team for Pay Per Call Success

The first step to handling your plumbing pay per call leads is training your team on best practices. Anyone responsible for answering inbound sales calls should:

  • Understand your target customer and booking goals
  • Know how to build rapport quickly and gain trust
  • Ask the right qualifying questions to assess the fit
  • Clearly explain your plumbing services and pricing
  • Expertly guide leads to schedule jobs on the spot

Holding regular sales call training sessions and providing scripts will ensure your team converts the maximum number of leads to booked jobs and happy long-term customers.

Step 2: Qualify Plumbing Leads to Ensure Fit

Pay per call providers typically pre-qualify leads to some degree based on your campaign criteria before they are transferred to you. But it’s still important to assess each prospect by asking targeted questions.

Key qualifying factors to determine include:

  • Specific plumbing issue and urgency of service
  • Type of property (residential, commercial, etc.)
  • Location and accessibility of job site
  • Budgetary and payment ability
  • Timeframe and scheduling preferences

This qualifying process allows you to prioritize leads likely to convert while politely rejecting those that don’t match your business model.

LeadMaker Media advertisement for contractor lead generation service.

Step 3: Gather Detailed Lead Information

You must gather key lead details on your intake call to provide an accurate quote and personalized service. Important questions to cover include:

  • Name and contact info
  • Location of property
  • Problem description
  • Age/condition of plumbing
  • Prior plumbing service history
  • Preferred scheduling availability
  • Best contact method for follow-up

Having a standard list of lead intake questions ensures you collect all critical info to streamline your sales and service process while impressing leads with your professionalism.

Step 4: Provide Pricing and Book the Job

Armed with the details about their plumbing project, you can now provide the lead with pricing options and work to schedule the job. Keys to closing the sale include:

  • Offering transparent flat rate or hourly pricing
  • Upselling related plumbing services when relevant
  • Applying discounts or coupons to incentivize booking
  • Exploring flexible financing options
  • Locking in a specific service appointment time
  • Collecting deposit or credit card to hold slot

The goal should be to make it as easy as possible for leads to say yes and commit to using your company for their plumbing work.

Step 5: Follow Up to Close More Sales

Not every pay per call plumbing lead will be ready to book on the first call. But with consistent follow up, you can often convert initial nos to profitable jobs. Best practice follow up includes:

  • Sending a summary email with pricing and service details
  • Calling back 1-2 days later to check in and answer questions
  • Mailing an info packet with company brochure and references
  • Texting limited-time promotional offers
  • Asking if you referred you to neighbors with plumbing needs

With automated and personal follow-up across multiple channels, you’ll stay top of mind and maximize your booking rates from pay-per-call plumbing leads.

Step 6: Manage Your Plumbing Lead Pipeline

Cartoon plumber shocked by burst pay per call plumber leads pipeline

To keep your pay per call campaigns delivering optimal returns, you need a process for tracking and managing your plumbing lead pipeline. This includes:

  • Logging each lead in your CRM or database
  • Tagging leads by source, issue, and stage
  • Assigning new leads to sales reps to handle
  • Tracking follow-up tasks and activities
  • Analyzing conversion rates by campaign
  • Forecasting revenue based on pipeline

A well-organized lead management system will help ensure no opportunities slip through the cracks while providing data to optimize your marketing and sales strategies.

Step 7: Measure and Optimize Your Results

Handling your pay per call plumbing leads is an ongoing process of testing and refinement. Key metrics to track and work to improve over time include:

  • Lead-to-call connection rate
  • Call-to-appointment booking rate
  • Appointment-to-job close rate
  • Average revenue per lead
  • Total revenue versus ad spend
  • Cost per acquisition

By continually measuring results and making data-driven adjustments to your campaigns, intake process, and sales scripts, you can optimize the performance and profitability of your pay per call strategy.

Maximize Your Pay Per Call Plumbing ROI

Implementing the seven steps laid out in this guide will help you handle pay-per-call plumbing leads like an expert, driving more booked jobs and plumbing revenue. From training your team and qualifying prospects to providing pricing and diligently following up, you’ll have a proven process in place to convert expensive pay-per-call leads at the highest possible rate.

Pay per call can be an incredibly effective way to predictably keep your plumbers busy while growing your business – if you know how to handle each lead systematically. With the tips shared here and a commitment to ongoing optimization, you can become a pay per call plumbing powerhouse and leave your competition in the dust!

If you want to grow your business through lead generation, then LeadMaker Media can help.

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